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Fitzrovia: A Buying Agent’s Brief Guide

The Neighbourhood

Fitzrovia is bound by major thoroughfares on all sides with Euston Road to the North, Tottenham Court Road to the East, Oxford Street to the South and Great Portland Street to the West. Covent Garden, Soho, The West End and Marylebone are all within walking distance. Despite so much surrounding activity, Fitzrovia is very much its own neighbourhood, described by the Residents Association as a “proper quartier – a city district with a dense mix of residential, business, retail, education, healthcare, and more recently, art galleries.”


The dining scene is more varied than most of its neighbours with the area surrounding Charlotte Street a hub of boutique hotels, independent restaurants and late-opening bars. Goodge Street running into Mortimer Street is a great stretch running parallel to Oxford Street but without the crowds. The lack of a major retail presence is arguably a positive and limits footfall at weekends. However the large amount of offices keeps things busy on weekdays with 50,000 workers supplementing the 8,000 residents. Media and advertising firms have a strong presence and the BBC’s Broadcasting House lies on the border.

Transport connections are excellent. Chances are you are less than a ten minute walk from one of the five tube stations on the periphery while the arrival of the Elizabeth line at Tottenham Court Road has put more of London within easy reach.

Green space is limited to a small selection of pocket parks and public squares but Regent’s Park is generally less than a 15 minute walk away.


The Market

Over the past twenty years, W1T has changed more than most central London postcodes and is increasingly popular with central London buyers.

Fitzrovia’s architecture is less uniform than most central neighbourhoods. Georgian terraces are interspersed with 1980s office blocks and post-war brutalist buildings. This has led to a more relaxed planning environment and opportunities for developers to create bold large-scale developments. Derwent’s ’90 Whitfield Street’ is a striking commercial development while new build 101 Cleveland has proven popular with the best flats selling in the region of £2,500 per sq ft.

Fitzroy Square, the majority of which is Grade 1 listed, is the standout address while Rathbone Place is a popular new build. More typical flats in the area cost in the region of £1,500 per sq ft but expect to pay a premium for lateral flats in excess of 1,000 sq ft.

If you are looking for a Fitzrovia buying agent or simply want an overview of live market conditions, please get in touch with us today for a no-obligation 30 minute consultation at [email protected] or +44(0)208 0880 522.

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